EOC Week 4: Role of Women in Contemporary Advertisements

For this ad I decided to switch it up a bit. I chose an ad that uses a woman in a negative way rather than a positive. Back than this wasn’t made to be offensive to a woman because in those days a women’s job was to stay home with the kids and take care of their husband. But now its completely different, looking back at this ad it shows that a normal woman cannot open a ketchup bottle? Showing as if a woman isn’t strong enough and cannot do something that only a man could.  In this ad it says, “You mean a woman can open it?” I laugh because back then they made woman look so weak compared to nowadays.