Since the start of week 6 I did everything that was required. I missed one week at the beginning but I know that I have made up for it by being here from week 6 to week 11. I do enjoy being in this class because I think you give valuable information each week. Furthermore I come to class each week having something in mind that either would be discussed in that week of class. I always provide my opinion on each topic or discussion. Even though I do not enjoy reading, but when you do chose on me to read I do so because participation points have a big part in my grade. From the start of week 6 I know that I would get all of my work done, because well I had to because I missed one week before so I did not want my grade to be impacted again. I am doing great in this class, not only because I do that work, but also I show up and I am constantly engaged in the conversation that would be going on in class that week. I am not going to lie when I say that the final project for this class was fairly difficult for me. I know it was going to be hard but I powered through it to put out my best efforts for the project. Coming up with interesting content for the project was the hardest part, but I think I did a great job on the creative content part. I did all the tweets also, that is never very difficult each week. From being in this class I gained more knowledge from being in your other business class, which I am thrilled about. 

EOC Week 10

> Ideas: My idea is to create a simplistic billboard displaying the car and only the car, with my slogan across the top of the billboard.

> Brand Identity: Showing off the car by itself so the viewer can catch the design perfection that was put into it.

> Media: Creating a billboard will be my media that I will make for the final project.

> Unity and Variety of Messages:  I want to create the feel that you have to have this car. By the slogan alone I want the car to be sold or think of being bought by consumers.

> Unity and Variety of Design: Keeping it simple with the picture and words I hope to draw the viewer’s eye into the car and the words alone.

> Style: I kept it really simple, I think having a busy design distracts the viewer and doesn’t seem appealing in my eyes.

> Brand Experience: Helping the viewer make the next step, which is purchasing the car. Being the first to start the trend of purchasing the new 2015 model.

Week 8 EOC: Typography

The Pitch

For the final project I chose a car that I would actually love to purchase; there is a elegance of this car that would catch anyones attention when you drive. The car that I chose was the Mercedes2015 S-Class Coupe. Not only does it look great for any person but its also fully functional with the worlds most innovative driving assistance systems. This would include Intelligent Drive, which includes PRE-SAFE Brake with Pedestrian Detection and DISTRONIC PLUS with Steering Assist, among others. COLLISION PREVENTION ASSIST PLUS can even autonomously apply the brakes in an emergency; this helps prevent rear end collisions up to 25 mph. Also this car is the worlds first active to have a tilting function which is the car can adapt when driving through bends; this acts the same as a skier or motorcyclist would. 

Mercedes 2015 S-Class Coupe: Slogan

"When modern luxury meets an high-end aesthetic"." When brainstorming to generate ideas, frames might inhibit creative thinking, since they are based on common expectations derived from shared experience. " During brainstorming, once you identify a frame, a change of frame can be very useful. Page 35 (Advertising by Design: Generating and designing creative ideas across media.) I chose that slogan because that basically what the car is ! Mercedes Benz is the most luxurious car anyone could purchase. 

Analysis of Project in the Real World

I think its very difficult display a car in the real world for an experiment. Besides a billboard, commercial, or even a magazine article I couldn't think of anything that the public would interact with. "By allowing the problem to percolate in the back of your mind, your subconscious may do the job for you." Page 74 (Advertising by Design: Generating and designing creative ideas across media.)
 as I said before I would send out many specials or send out emails to costumers to come to the dealership and look or try out the car for themselves. I believe the more a company wants their costumers to come the more will. Making them feel wanted i believe will sell more cars or keep them coming back. "Often, to take a break, designers turn to other arts that engage their conscious minds, stimulate emotional responses, and encourage the subconscious. " Page 74 (Advertising by Design: Generating and designing creative ideas across media.)

Creative Content

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“Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance.” Page 33 (Advertising by Design: Generating and designing creative ideas across media.) For my creative i created a street billboard. I chose the word "street billboard" because I wanted the billboard to look like it was torn from a magazine article of some sort. Make it seem like whoever tore it off was so excited about the product that they wanted everyone to see it right away. "Most people don't bother to read body copy. People who are engaged by the line and visual may go on to the body copy. Page 102 (Advertising by Design: Generating and designing creative ideas across media). Making people think that it can just be a normal car for an average adult not just a top of the line Mercedes. I chose high end because its the most technology advanced, and the sleek design is simple but striking. "Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. " Page 68 (Advertising by Design: Generating and designing creative ideas across media.)