Competitive Analysis

Who needs a sports car nowadays? I thought the United States of America was all about being comfortable in everything? In that case everyone should choose the Mercedes Benz car company over BMW. A sports car is for driving fast through regulated speed zones asking for a ticket to happen; while a sleek Mercedes cruses by in the most luxurious car. Keep your family safe with the state of the art technology like the PRE-SAFE Brake with Pedestrian Recognition, PRE-SAFE rear-end collision protection, and Active Lane Assistance just to name a few. "The context of your family, culture, community, values, friends, aspirations, basic drives, cognitive abilities, defenses, habits, all factor into why you would respond to advertising, donate to a specific charity, purchase one detergent over another, and so on." Page 70 (Advertising by Design: Generating and designing creative ideas across media.) All these features help keep your entire family safe. Brakes for you if you happen to not be paying attention. Everything has a purpose so why not have a car that looks good, comfortable, state of the art technology, and keeps your family safe while driving? I'll let you decide.