Mercedes 2015 S-Class Coupe: Slogan

"When modern luxury meets an high-end aesthetic"." When brainstorming to generate ideas, frames might inhibit creative thinking, since they are based on common expectations derived from shared experience. " During brainstorming, once you identify a frame, a change of frame can be very useful. Page 35 (Advertising by Design: Generating and designing creative ideas across media.) I chose that slogan because that basically what the car is ! Mercedes Benz is the most luxurious car anyone could purchase.