> Ideas: My idea is to create a simplistic billboard
displaying the car and only the car, with my slogan across the top of the
billboard.
> Brand Identity: Showing off the car by itself so the
viewer can catch the design perfection that was put into it.
> Media: Creating a billboard will be my media that I will
make for the final project.
> Unity and Variety of Messages: I want to create the feel that you have to
have this car. By the slogan alone I want the car to be sold or think of being
bought by consumers.
> Unity and Variety of Design: Keeping it simple with the
picture and words I hope to draw the viewer’s eye into the car and the words
alone.
> Style: I kept it really simple, I think having a busy
design distracts the viewer and doesn’t seem appealing in my
eyes.
> Brand Experience: Helping the viewer make the next
step, which is purchasing the car. Being the first to start the trend of
purchasing the new 2015 model.
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