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“Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance.” Page 33 (Advertising by Design: Generating and designing creative ideas across media.) For my creative i created a street billboard. I chose the word "street billboard" because I wanted the billboard to look like it was torn from a magazine article of some sort. Make it seem like whoever tore it off was so excited about the product that they wanted everyone to see it right away. "Most people don't bother to read body copy. People who are engaged by the line and visual may go on to the body copy. Page 102 (Advertising by Design: Generating and designing creative ideas across media). Making people think that it can just be a normal car for an average adult not just a top of the line Mercedes. I chose high end because its the most technology advanced, and the sleek design is simple but striking. "Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. " Page 68 (Advertising by Design: Generating and designing creative ideas across media.)
“Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance.” Page 33 (Advertising by Design: Generating and designing creative ideas across media.) For my creative i created a street billboard. I chose the word "street billboard" because I wanted the billboard to look like it was torn from a magazine article of some sort. Make it seem like whoever tore it off was so excited about the product that they wanted everyone to see it right away. "Most people don't bother to read body copy. People who are engaged by the line and visual may go on to the body copy. Page 102 (Advertising by Design: Generating and designing creative ideas across media). Making people think that it can just be a normal car for an average adult not just a top of the line Mercedes. I chose high end because its the most technology advanced, and the sleek design is simple but striking. "Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. " Page 68 (Advertising by Design: Generating and designing creative ideas across media.)
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