The Big Idea

·        The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy." Page 68 (Advertising by Design: Generating and designing creative ideas across media.) My idea is to show off the car by its aesthetic first, than looking into all the features and technology that is put into the car to make it the best of the 2015 line. The media I chose was Photoshop because I wanted to keep the concept simple because it shows off the car by itself and attracts the consumer to want to know more about it. But just by looks alone the car will be able to sell. The 2015 model is the best of the best when it comes to safety features and the design. I put the slogan at the top of the car is fairly small text because I want to viewer to just look at the car and nothing else. Also i chose a picture to look more modern, so the modern looking house in the background helps the viewer into a different mindset. It should make the consumer feel more high end when he/she steps into the car for the first time.